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Tony Joe  UX / ATX

I make complex information clear. Research-driven UX for universities, nonprofits, and the institutions people count on.

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Selected case studies2024 to 2026
Band of the Hills homepage 01 / 07

Information architecture • Interaction design • Stakeholder workshops

Band of the Hills
Vista Ridge DECA homepage 02 / 07

Data visualization • Audience research • Content strategy

Vista Ridge DECA
UMB School of Graduate Studies homepage 03 / 07

Information architecture • UX research • Content strategy

UMB School of Graduate Studies
One House At A Time homepage 04 / 07

UX research • Interaction design • Process design

One House At A Time
Baltimore Collegetown homepage 05 / 07

Audience segmentation • Information architecture • Stakeholder workshops

Baltimore Collegetown
Central Carolina Community College homepage 06 / 07

Information architecture • Content strategy • Wayfinding design

Central Carolina Community College
JQI and RQS homepage 07 / 07

Design systems • Brand differentiation • Component libraries

JQI & RQS
Work I've shipped13 sites · UX copy throughout

Structure
before
style.

I'm a UX designer and educator who teaches computer science and cybersecurity. I start with structure. Research and information architecture come first, so content is organized the way people actually look for it. Form follows from that, and accessibility and clarity are the starting point rather than a final pass.

More about how I work →
What colleagues say
Calm, collected, thorough and thoughtful. His UX recommendations are rooted in experience and research.
Jodi HeyAVP of Client Services, idfive
He asks smart questions, knows when to just get work done, and is downright good at UX.
Erin HesseDirector of Client Services, idfive
Constantly impressed by his conscientiousness, thoroughness, attention to detail and creativity.
Brad WalkerDirector of Development, Front End, idfive
His fresh perspective on user experience always brought something new to the table, making our projects not only successful but also enjoyable.
Sarah YalovSenior Graphic Designer, idfive
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